It is not a shampoo, like a normal shampoo. Beviro's is natural. And that is a big difference. You have no idea how much work is behind it. Specifically more than 2 years time and 17 samples. What does this mean in practice? This shampoo naturally nourishes the hair, thanks to the silky smooth protein of sericin, it also literally gives a silky shine and washes it naturally gently but thoroughly. Made in the Czech Republic. Like all Beviro products. Contains 99% natural ingredients.